Newgold is a design driven animation studio, focused on beautiful commercials and engaging artistic productions, with an eye on meaningful and direct narratives and an unconventional stylistic approach.

Newgold is the studio of director and conceptual designer Alessandro Novelli, specialised in mixed-media, design, illustration and animation productions for TV's, films, web, mobile, campaigns, socials & beautiful brands. Our objective is to help clients, agencies and organisations to tell exceptional stories by designing honest and meaningful narratives able to influence and inspire.

Barcelona | Carrer de Vallirana | 08006, Spain.

Porto | Rua Santos Pousada | 4000-481, Portugal.


New business:

For all general inquiries:

Internships and collaborations:

Press, media and festivals:


Creative direction

Branded films

Animation direction

Short films

Music videos
2D/3D Animation


Social media content
Character animation


Concept development

We worked for:


OFFF Tel Aviv, Israel, 2019

OFFF Barcelona, Spain,  2019

BSM Animation Festival, Spain, 2018

NonStopBarcelona, Spain, 2016

Behance Torino, Italy, 2015

Future Designers, Guatemala, 2015

OFFF Barcelona, Spain, 2013

PlugAndPlay, Portugal, 2013

OFFF Barcelona, Spain, 2012

Selected C Bilbao, Spain, 2012

Thype Conference, Italy, 2011


Cinema Jove, Spain, 2017

Annecy Festival, France, 2017

Animac Lleida, Spain, 2017

Annecy Festival, France, 2015

National Geographic Online 2019

A de Animación 2018 


Art Director Club Europe

Japan Media Art

Short of the Week



It’s Nice That

TimeOut Barcelona

Rapporto Confidenziale

Stash Magazine

IDN Magazine

Awards & Selections:

8 Vimeo Staff Pick
Laus Awards,  4 silver 
D&AD Wooden Pencil
BassAwards, 1 Copper
Anima Mundi, Multi, Best animation

Inspirational Festival, 1 Copper
CIFF, Royal Reel Award
El Ojo, 1 Silver
Cdec, 1 Silver
FIAP, 1 Silver

Some Official Selections:
Annecy Film Festival, Offical Selection 2015 & 2017
Sydney Film Festival

Reykjavik International Film Festival

Budapest Design Film Festival

Brooklyn Film Festival

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