https://www.newgold.tv NEWGOLD | Alessandro Novelli | Director Sun, 03 May 2026 09:49:14 +0000 https://www.newgold.tv en https://www.newgold.tv/HOME-Intro Mon, 10 Nov 2025 12:37:43 +0000 NEWGOLD | Alessandro Novelli | Director https://www.newgold.tv/HOME-Intro You don’t want to be SEEN.&nbsp;You want to be MEMORABLE. Stories are the engine of every cultural shift. Images are their language. Scroll ︎︎︎ https://www.newgold.tv/HOME-new Sat, 25 Feb 2023 20:51:35 +0000 NEWGOLD | Alessandro Novelli | Director https://www.newgold.tv/HOME-new Scroll ︎︎︎ https://www.newgold.tv/Home_Projects Mon, 10 Nov 2025 13:37:49 +0000 NEWGOLD | Alessandro Novelli | Director https://www.newgold.tv/Home_Projects Latest Case Study: <img width="800" height="600" width_o="800" height_o="600" data-src="https://freight.cargo.site/t/original/i/c766ef3f746cfa3a2c652a00a2f848fe4b2716fd12f281df58897cdea0cd42cf/Jadu_Alessandro_Novelli_Case_Study.gif" data-mid="240549797" border="0" src="https://freight.cargo.site/w/800/i/c766ef3f746cfa3a2c652a00a2f848fe4b2716fd12f281df58897cdea0cd42cf/Jadu_Alessandro_Novelli_Case_Study.gif" /> <img width="800" height="600" width_o="800" height_o="600" data-src="https://freight.cargo.site/t/original/i/c766ef3f746cfa3a2c652a00a2f848fe4b2716fd12f281df58897cdea0cd42cf/Jadu_Alessandro_Novelli_Case_Study.gif" data-mid="240549797" border="0" data-scale="100" src="https://freight.cargo.site/w/800/i/c766ef3f746cfa3a2c652a00a2f848fe4b2716fd12f281df58897cdea0cd42cf/Jadu_Alessandro_Novelli_Case_Study.gif" /> JADU Fight in AR Case Study, UI, Product, R&amp;D, Art DirectionJadu AR is a first of its kind; It is an AR fighting game able to connect players from different locations to a shared AR space, making them engage in intense 1 VS 1 combats, [...] Keep reading ︎ In Production: <img width="1152" height="648" width_o="1152" height_o="648" data-src="https://freight.cargo.site/t/original/i/6992b9aca420df5bf2a55866aea4744fd0355f078ca2bdc149317b38f5598033/Birds_And_Shells_Alessandro_Novelli_Newgold.gif" data-mid="240454267" border="0" src="https://freight.cargo.site/w/1000/i/6992b9aca420df5bf2a55866aea4744fd0355f078ca2bdc149317b38f5598033/Birds_And_Shells_Alessandro_Novelli_Newgold.gif" /> Birds &amp; Shells short film Narrative, Direction, Short Film, in ProductionBirds &amp; Shells is a mixed media animated short film that explores the psychological impact of migration and exile. It features two parallel narratives that intertwine the past and present of an ordinary man, shedding light on the challenges of fitting into a new place while trying to reconnect with what was lost. [...] Discover more ︎ Latest Designs: <img width="864" height="864" width_o="864" height_o="864" data-src="https://freight.cargo.site/t/original/i/0b72cd1daf95d7a9661ec29b7144ab0e6fb86fbda9cf5f06fb815c49d67381ed/FOOT_SHOE_Vivobarefoot_Alessandro_NOvelli.gif" data-mid="241377034" border="0" src="https://freight.cargo.site/w/864/i/0b72cd1daf95d7a9661ec29b7144ab0e6fb86fbda9cf5f06fb815c49d67381ed/FOOT_SHOE_Vivobarefoot_Alessandro_NOvelli.gif" /> Vivobarefoot ManifestoStyleframes, AnimationArt boards and animation for the Vivobarefoot manifesto. Together with the team of Nerdo [...] See the full set ︎ https://www.newgold.tv/PROJECTS-Similar-Home Mon, 10 Nov 2025 14:59:12 +0000 NEWGOLD | Alessandro Novelli | Director https://www.newgold.tv/PROJECTS-Similar-Home Projects and Case Studies <img width="873" height="540" width_o="873" height_o="540" data-src="https://freight.cargo.site/t/original/i/6cf69380711380ac36eb35a06d3e7b87532039f2d74389f233d9be3c2521e8b9/Alessandro_Novelli_108_Newgold.png" data-mid="240448143" border="0" src="https://freight.cargo.site/w/873/i/6cf69380711380ac36eb35a06d3e7b87532039f2d74389f233d9be3c2521e8b9/Alessandro_Novelli_108_Newgold.png" /> Styleframes &amp; Art Direction Art Direction, R&amp;D, Concepts <img width="1280" height="720" width_o="1280" height_o="720" data-src="https://freight.cargo.site/t/original/i/6093f4dadc02feb093fb4ede50493fd1c86dabe0bc94d830072f7bdabbea2889/OffTheRecord_Alessandro_Novelli_SET_CLIP.gif" data-mid="240448141" border="0" src="https://freight.cargo.site/w/1000/i/6093f4dadc02feb093fb4ede50493fd1c86dabe0bc94d830072f7bdabbea2889/OffTheRecord_Alessandro_Novelli_SET_CLIP.gif" />Motion and Animation Commercial animation and Short Films https://www.newgold.tv/Work-Together-02-copy Mon, 10 Nov 2025 14:59:18 +0000 NEWGOLD | Alessandro Novelli | Director https://www.newgold.tv/Work-Together-02-copy Seen something interesting? Get in touch ︎︎︎info@newgold.tv Work together&nbsp;︎&nbsp; Say hello!&nbsp;︎ More projects&nbsp;︎ https://www.newgold.tv/THINKING-1 Sun, 03 May 2026 09:48:55 +0000 NEWGOLD | Alessandro Novelli | Director https://www.newgold.tv/THINKING-1 Every day hundreds of thousands of videos, images, digital artefacts get online and are forgotten before the next ones arrive. Over 90% of what we see is immediately erased from our memory and has zero impact on how we behave. We design quantity and not quality. We produce content and don’t tell stories, then we get surprised because nothing lands. Nothing tastes well when you are a black hole swallowing everything. We have confused volume with value and exposure with impact, and the result is an industry that mistakes being seen for being felt. I believe stories create reality, while content hollows it. Is true, a repetitive drop of water, for centuries, will create a stalagmite, but a tsunami is a transformative moment, an instant that changes everything. This is how things should be today. We have been told that our attention is broken and that is the reason why we forget almost everything we watch. The truth is that we forget because nothing was designed to stay. I believe the work worth making is the work designed to change something in the person watching it. Not to entertain, not to inform but to transform. And transformation requires three things: It requires intention: Knowing from the beginning what needs to shift in the person experiencing it, and designing every decision towards that direction. It requires friction: Making the audience work for the arrival. The destination needs to be deserved, whatever is not earned gets forgotten easily. It requires discovery: Letting the realisation happen inside the viewer, unannounced. The most powerful moments in any story are not when you are told something, are when you understand it yourself. This is not a process, it is a filter; Every decision, what to implement, what to cut, where to slow down, everything, passes through these three points. The work that comes out the other side is the only work worth making.&nbsp; Three questions for every project: .01&nbsp; What transformation does this need to create? Start from the end. Work backwards. Know the exact feeling, state you want to leave before you design anything. .02&nbsp; Where is the friction? Make people work. The destination needs to be deserved, if they don’t work for it they won’t remember it. .03&nbsp; How does the audience discover it themselves? Layer the meaning. Hide the metaphor. Let the realisation happen inside them. The moment they find it, that belongs to them. That’s what stays. This is not a method. Is how I work. Is what I believe makes things stay, even today. Alessandro Novelli | Director &nbsp; https://www.newgold.tv/PROJECTS-Similar-CS-01-1 Sun, 03 May 2026 09:49:06 +0000 NEWGOLD | Alessandro Novelli | Director https://www.newgold.tv/PROJECTS-Similar-CS-01-1 Discover our process <img width="873" height="540" width_o="873" height_o="540" data-src="https://freight.cargo.site/t/original/i/f95ea402d1d41f1e61bdef35c9b270b1f2a8454251d8f0a48079cb02c69c2514/Small_Image_CONTACT_NEWGOLD.png" data-mid="247808767" border="0" src="https://freight.cargo.site/w/873/i/f95ea402d1d41f1e61bdef35c9b270b1f2a8454251d8f0a48079cb02c69c2514/Small_Image_CONTACT_NEWGOLD.png" />2Deconstruction: An animated trilogy Case Study. Animation, Narrative <img width="873" height="540" width_o="873" height_o="540" data-src="https://freight.cargo.site/t/original/i/592826e5aecaab7b95e28431b57e9e6ead07968586466f89dc14aa39b5db440f/Styleboards_frame.png" data-mid="247808775" border="0" src="https://freight.cargo.site/w/873/i/592826e5aecaab7b95e28431b57e9e6ead07968586466f89dc14aa39b5db440f/Styleboards_frame.png" />The Art of Styleframes Case Study, Direction, Art Direction https://www.newgold.tv/Work-Together-ABOUT-1 Sun, 03 May 2026 09:49:14 +0000 NEWGOLD | Alessandro Novelli | Director https://www.newgold.tv/Work-Together-ABOUT-1 Looking for something? Check some projects ︎︎︎ Get&nbsp; Visual Direction︎&nbsp; Case Studies ︎ More Projecs ︎ https://www.newgold.tv/Play-1 Thu, 02 Apr 2026 10:27:14 +0000 NEWGOLD | Alessandro Novelli | Director https://www.newgold.tv/Play-1 A space to EXPERIMENTNot all ideas start with a brief. Here is where ideas are tested, broken and explored before becoming something else. <img width="3000" height="1667" width_o="3000" height_o="1667" data-src="https://freight.cargo.site/t/original/i/b3096097df8f0fe9edac8d022789dc6d5fb0e20223fea25094b1a5edd340cf8b/HUD_configuration_Alessandro_Novelli_UI_01.png" data-mid="246784493" border="0" src="https://freight.cargo.site/w/1000/i/b3096097df8f0fe9edac8d022789dc6d5fb0e20223fea25094b1a5edd340cf8b/HUD_configuration_Alessandro_Novelli_UI_01.png" /> JADU Fight in ARCase Study, UI, Product, R&amp;D, Art Direction Discover More ︎ https://www.newgold.tv/PROJECTS-Similar-CS-01-copy-copy Thu, 02 Apr 2026 10:27:33 +0000 NEWGOLD | Alessandro Novelli | Director https://www.newgold.tv/PROJECTS-Similar-CS-01-copy-copy Discover our process <img width="873" height="540" width_o="873" height_o="540" data-src="https://freight.cargo.site/t/original/i/f95ea402d1d41f1e61bdef35c9b270b1f2a8454251d8f0a48079cb02c69c2514/Small_Image_CONTACT_NEWGOLD.png" data-mid="246784498" border="0" src="https://freight.cargo.site/w/873/i/f95ea402d1d41f1e61bdef35c9b270b1f2a8454251d8f0a48079cb02c69c2514/Small_Image_CONTACT_NEWGOLD.png" />2Deconstruction: An animated trilogy Case Study. Animation, Narrative <img width="873" height="540" width_o="873" height_o="540" data-src="https://freight.cargo.site/t/original/i/592826e5aecaab7b95e28431b57e9e6ead07968586466f89dc14aa39b5db440f/Styleboards_frame.png" data-mid="246784506" border="0" src="https://freight.cargo.site/w/873/i/592826e5aecaab7b95e28431b57e9e6ead07968586466f89dc14aa39b5db440f/Styleboards_frame.png" />The Art of Styleframes Case Study, Direction, Art Direction