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Commercial, Animation, 2D, Motion Graphics.

We helped creating different animated clips and loops for Anxiety Empire magazine 2020 Kickstarter campaign. While some of them had to represent and interpret an emotional condition and a state of mind (2D animation clips) the others had to bring to life the first number of the magazine and its contents.

How was it done?

The clips are a blend of digital, hand drawn and 3D animation. The 2D animation has been hand painted, once completed, in order to obtain the current look. The 3D magazine instead has been textured and modeled on top of the original layouts of Anxiety Empire magazine.

Where can I see it?

The animations were created in order to support Anxiety Empire first Kickstarter campaign.


Directed by: Alessandro Novelli, Animation: Laura Sofia Gonçalves, Alessandro Novelli, Victor Perez, Design: Alessandro Novelli, Music: Ruth Bulman, VO: Matti Laska.

For Anxiety Magazine:
Director: Zoë Hough, Graphic Designers: Jetzt Immer Studio, The illustrations shown are by: Rozalina Burkova, The photos shown are by: Vic Lentaigne, Christopher Bethell and Imogen Forte, Magazine contributors: Derek Owusu, Cathy Rentzenbrink, James Leadbitter AKA The Vacuum Cleaner, Laura Bridgeman.

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