Over 90% of what gets produced gets lost in the noise.
Attention span is collapsing and just 1% of the content makes a long lasting impact.
We work on THAT 1%.
We believe shifting people’s perspective is the KEY.
We focus on bold narratives, honest stories meant to reshape how you are perceived.
What we do is NOT FOR EVERYONE;
But for those who dare.
Who want to create something that lasts.
Who are not afraid to take a stance.
Hey, my name is Alessandro Novelli and for the last 2 decades I’ve been working as Director at the intersection of Narrative and Product.
I believe stories are the engine of any cultural shift and motion is their language;
With NEWGOLD I help studios, agencies and brands craft bolder ones;
Stories that resonate today and create a lasting mark on tomorrow.
For all enquires:
Working globally ︎ UTC+00:00 & CET ︎
Capabilities:
Capabilities:
Creative Direction
Art Direction
Consultancy
Concepts & RnD
Art Direction
Consultancy
Concepts & RnD
Script writing
Design & Illustration
Motion Graphics
Branded Short Film
Title Sequences
Commercial Animation
UI Design & Animation
Social Content
Clients include:
BBDO, DDB, TBWA, TBWA Media Arts Labs, Ogilvy, Leo Burnet, Phygtl, Jadu AR, Sarofsky, Untold Studios, Final Frontier, Nerdo, Fern, Creative Mammals, Partizan, Moving Colours, Coat of Arms, BAP, Jelly London, Jam3 / Monks, The mushroom company, United Nations, Amnesty International, Moleskin, Vitra, NPR, The Atlantic, Wired, Repubblica, Il Sole 24 Ore, Inditex, Correos, McDonald, Nestle, Spotify, Adobe, Servus, OM, Wired.
Festival selections include:
Locarno Film Festival 76, Pardi Di Domani Selection, 2023, Annecy Film Festival, Offical Selection 2015 & 2017, Sydney Film Festival, Reykjavik International Film Festival, Budapest Design Film Festival, Brooklyn Film Festival.
Awards include:
8 Vimeo Staff Pick, Laus Awards, 4 silver, D&AD Wooden Pencil, BassAwards, 1 Copper, Anima Mundi, Multi, Best animation, Inspirational Festival, 1 Copper, CIFF, Royal Reel Award, El Ojo, 1 Silver, Cdec, 1 Silver, FIAP, 1 Silver, MotelX 2023 Best short.
Conferences include:
ATLAS Festival, Lisbon, Portugal 2024, TUMO, Workshop, Armenia, Feb 2024, Admind, Private Talk, 2023, Area23, Private Art Direction Talk, 2022, RUFA - Workshop, Roma, Italy, 2020, Cinanima, Espinho, Portugal, 2019, OFFF Tel Aviv, Israel, 2019, OFFF Barcelona, Spain, 2019, BSM Animation Festival, Spain, 2018, NonStopBarcelona, Spain, 2016, Behance, Torino, Italy, 2015, Future Designers, Guatemala, 2015, OFFF Barcelona, Spain, 2013, PlugAndPlay, Porto, Portugal, 2013, OFFF Barcelona, Spain, 2012, Selected C, Bilbao, Spain, 2012, Thype Conference, Torino, Italy, 2011, Q&A: Vienna Shorts 2024, Cinema Jove, Spain, 2017, Annecy Festival, France, 2017, Animac Lleida, Spain, 2017, Annecy Festival, France, 2015
