Multifaced Director
I am Alessandro Novelli, a multifaceted creative and art director working at the intersection of narrative and product, with a specialization in motion design.
With 15+ years of international experience I help clients imagine, visualize and develop new conceptual and creative solutions aimed to enchant users experience and create a meaningful connection between brands and people.
My work ranges from design systems to complex storytelling projects, helping brands and studios rethink today in order to build a better tomorrow.




I work as a transmedia director, blending different disciplines into a single creative figure. As projects grow increasingly complex and interconnected, I operate at the intersection of multiple specializations.
This allows me to offer not just technical execution, but a broader creative vision that addresses the full scope and depth of contemporary projects.
I focus on: Creative, Art and Animation direction, styleframes and concept development, interfaces development, R&D, short fomats, teams direction.



Get in touch
For all enquires: info@newgold.tv ︎
Fluent in: English, Spanish, Portuguese & Italian ︎
(UTC+00:00) Working remotely globally ︎
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Clients include:
BBDO, DDB, TBWA, TBWA Media Arts Labs, Ogilvy, Leo Burnet, Phygtl, Jadu AR, Sarofsky, Untold Studios, Final Frontier, Nerdo, Fern, Creative Mammals, Partizan, Moving Colours, BAP, Jelly London, Jam3 / Monks, The mushroom company, United Nations, Amnesty International, Moleskin, Vitra, NPR, The Atlantic, Wired, Repubblica, Il Sole 24 Ore, Inditex, Correos, McDonald, Nestle, Spotify, Adobe, Servus, OM, Wired.
Festival selections include:
Locarno Film Festival 76, Pardi Di Domani Selection, 2023, Annecy Film Festival, Offical Selection 2015 & 2017, Sydney Film Festival, Reykjavik International Film Festival, Budapest Design Film Festival, Brooklyn Film Festival
Awards include:
8 Vimeo Staff Pick, Laus Awards, 4 silver, D&AD Wooden Pencil, BassAwards, 1 Copper, Anima Mundi, Multi, Best animation, Inspirational Festival, 1 Copper, CIFF, Royal Reel Award, El Ojo, 1 Silver, Cdec, 1 Silver, FIAP, 1 Silver
Conferences include:
ATLAS Festival, Lisbon, Portugal 2024, TUMO, Workshop, Armenia, Feb 2024, Admind, Private Talk, 2023, Area23, Private Art Direction Talk, 2022, RUFA - Workshop, Roma, Italy, 2020, Cinanima, Espinho, Portugal, 2019, OFFF Tel Aviv, Israel, 2019, OFFF Barcelona, Spain, 2019, BSM Animation Festival, Spain, 2018, NonStopBarcelona, Spain, 2016, Behance, Torino, Italy, 2015, Future Designers, Guatemala, 2015, OFFF Barcelona, Spain, 2013, PlugAndPlay, Porto, Portugal, 2013, OFFF Barcelona, Spain, 2012, Selected C, Bilbao, Spain, 2012, Thype Conference, Torino, Italy, 2011, Q&A: Vienna Shorts 2024, Cinema Jove, Spain, 2017, Annecy Festival, France, 2017, Animac Lleida, Spain, 2017, Annecy Festival, France, 2015