THINKING   CASE STUDIES    DESIGN    MOTION   PLAY.   INFO








My name is Alessandro Novelli.

For the last two decades I’ve worked as a Director at the intersection of narrative cinema and commercial production.

I believe stories are the engine of every cultural shift. Images are their language.






 








With Newgold I bring that belief into practice. We don’t make content, we design transformation.

Over 90% of what gets produced disappears. We work on what stays.

Not for everyone. For those who dare to make something that lasts.







Curious to know more?



Working globally ︎  UTC+00:00 &  CET ︎





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Capabilities:


Creative Direction
Art Direction
Consultancy
Concepts & RnD






Script writing
Design & Illustration
Motion Graphics
Branded Films






Title Sequences
Commercial Animation
UI Design & Animation



Clients include:


BBDO, DDB, TBWA, TBWA Media Arts Labs, Ogilvy, Leo Burnett, Phygtl, Jadu AR, Sarofsky, Untold Studios, Final Frontier, Nerdo, Fern, Creative Mammals, Partizan, Moving Colours, Coat of Arms, BAP, Jelly London, Jam3 / Monks, The mushroom company, United Nations, Amnesty International, Moleskine, Vitra, NPR, The Atlantic, Wired, Repubblica, Il Sole 24 Ore, Inditex, Correos, McDonald, Nestle, Spotify, Adobe, Servus, OM, Wired.




Festival selections include:


Locarno Film Festival 76, Pardi Di Domani Selection, 2023, Annecy Film Festival, Offical Selection 2015 & 2017, Sydney Film Festival, Reykjavik International Film Festival, Budapest Design Film Festival, Brooklyn Film Festival.




Awards include:


8 Vimeo Staff Pick, Laus Awards,  4 silver, D&AD Wooden Pencil, BassAwards, 1 Copper, Anima Mundi, Multi, Best animation, Inspirational Festival, 1 Copper, CIFF, Royal Reel Award, El Ojo, 1 Silver, Cdec, 1 Silver, FIAP, 1 Silver, MotelX 2023 Best short.




Conferences include:


ATLAS Festival, Lisbon, Portugal 2024, TUMO, Workshop, Armenia, Feb 2024, Admind, Private Talk, 2023, Area23, Private Art Direction Talk, 2022, RUFA - Workshop, Roma, Italy, 2020, Cinanima, Espinho, Portugal, 2019, OFFF Tel Aviv, Israel, 2019, OFFF Barcelona, Spain,  2019, BSM Animation Festival, Spain, 2018, NonStopBarcelona, Spain, 2016, Behance, Torino, Italy, 2015, Future Designers, Guatemala, 2015, OFFF Barcelona, Spain, 2013, PlugAndPlay, Porto, Portugal, 2013, OFFF Barcelona, Spain, 2012, Selected C, Bilbao, Spain, 2012, Thype Conference, Torino, Italy, 2011, Q&A: Vienna Shorts 2024, Cinema Jove, Spain, 2017, Annecy Festival, France, 2017, Animac Lleida, Spain, 2017, Annecy Festival, France, 2015







Discover our process




2
Deconstruction: An animated trilogy
Case Study. Animation, Narrative



The Art of Styleframes
Case Study, Direction, Art Direction








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© 2026 Alessandro Novelli | Made with ︎ in EU