Stills & Art Direction

This section of the website showcases art direction and styleframes developed across a range of projects. Each set of boards was created to translate a clients’ brief into visuals for a video. 

Some of these frames seved as a starting point for production, others were used in pitches or presentations to communicate the visual direction and language of possible projects.

FMDA

Creative direction, Art direction, Styleframes

First spot ever created for Casa da Animaçao - FMDA.
The main idea was to clean from any modern aspect the locations where FMDA will be held, bringing back the old Portuguese architecture, surrounding hit with a cover or horror and mistery.

The result is a 30 sec 2d mixed media project able to combine real locations and traditional animation into a unique dark bi-chromatic aesthetic. 

The Residence

Styleframes and Art Direction
Developed for Sarofsky X Netflix

This set of boards is my proposal for the Sarofsky pitch for “The Residence”, a dark comedy involving a murder case, a detective, and her obsession with birds. 

My 2D approach focused on “still life” and “interrupted moments”. With a strong focus on details and specific objects present in the series, I wanted to hint at the presence of someone or something without revealing anything from the plot, engaging the audience with colourful scenes able to blend dreamlike elements with more grounded moments from the show.

If you want to read more about the project, visit the Styleframes Case Studies page.

SPOTIFY for Artists

10 Episodes Art Direction for Spotify.
Developed for Partizan.

For this Spotify project I ve got asked to work as external Art Director. My task was thinking and developing the graphic and animation style for a 10 episodes series. I helped the client reframing the project proposing the creation of a motion graphic system that would work similarly to a tv brand identity system, so scalable, and easy to use through all the episodes.

During production I ve got to implement the system deconstructing lyrics videos, charts or simple bullet point lists and redesigning them in order to seamlessly adapt to motion and move from “graphic” to live action minimising the amount of editing.

APPLE, a space to be different

Concept boards for Apple short film.
Developed for TBWA / Media Arts Lab and Apple

For this project I ve been asked to develop a narrative and a style for one of the client’s product features. The entire idea was to create a minimal world, able to incorporate both brand guidelines and product in a seamless way even if hand drawn and different from the usual brand aesthetic.

The project was thought to live inside and outside products screens, creating a unique interconnected space between worlds, the one outside and the one inside the devices.

Off the Record

Boards and Art Direction for Feature Documentary graphics
Developed for L. Sans

I was responsible for both the art direction and styleframes for this motion graphics packet for the feature documentary Off the Record. I was tasked with creating a slick typography oriented motion graphics language able to convey both general information, like speakers' names, locations and work attribution titles, and quotes, VOs and a range of other type based assets.

The result was this black, white and yellow visual language able to balance the documentary's visual tone with the production requirements.

Project DANDELION

Creative and Art Direction for Project Dandelion.
Develope for Final Frontier and Nerdo.

For project Dandelion I helped the clients to find a minimal and effective solution in order to make the main Dandelion campaign video and the different social media assets more dynamic and interesting.

We created a minimal system of 2d animations directly interacting with the live action footage, achieving both an elegant final result and a more engaging “talking heads” video.

Why introduce this project? Because it shows how even a minimal and straightforward animation style can significantly enhance both the production quality and the overall impact of a video.