As a director I believe in the power of stories, in the power of images and their ability to connect and inspire people in changing their lives and the world we live in.
That is why I help selected organisations, brands and agencies to imagine exceptional solutions, generate new ideas and design narratives able to meaningfully impact their audiences.
With Newgold, I aim to create beautiful commercials, branded films and digital products able to generate real value and change.
Newgold is a direction studio founded by director and designer Alessandro Novelli. We are specialised in mixed-media, design, illustration and animation productions for TV’s, films, web, mobile, campaigns, socials & branded films. Our objective is to help clients, agencies and organisations to tell exceptional stories by designing honest and meaningful narratives able to influence and inspire their audiences.
WHAT WE CAN HELP YOU WITH:
We believe that great storytelling lies at the intersection of imagination and strategy. With our deep passion for stories and a wealth of experience in animation techniques, we help you create imaginative concepts and captivating narratives able to bridge your world with your audience.
With a refined eye for design, art, emerging aesthetics and trends, we will help you find your own visual voice in a World saturated by “images”, with the intention of leaving a long lasting impression on your audience.
Great animation is all about creating an emotional connection with your audience. We provide full-service animation from direction to concept development and final delivery. Our process follows a path among intellect and emotions, research and intuition, resulting in cohesive engaging visual narratives able to tell your stories in a delicate and detailed way.
We provide expert advice and guidance to help you navigate the complexities of the animation world. With extended experience in the authorial and commercial animation industry, we provides personalized and effective consultancy services to help you achieve your goals and create content that inspires and engages with your audience.
TV & Web Commercials:
We specialize in creating high-quality commercials from TV to social media, from a single commercial to a multi-platform campaign, always with the intention of capturing the essence of your brand and spread in an accessible and easy way your message.
Branded short-films, unlike traditional advertising, offer a unique opportunity to showcase your brand’s origin, value and direction in a more authentic and engaging way. Longer in format, are thought to captivate and inspire your audience in a more emotional and articulated way than simple ads.
OTHER THINGS WE CAN DO FOR YOU:
Social media content
Social media content
AGENCIES THAT HAVE TRUSTED US:
CLIENTS WE HAVE HELPED:
UP-COMING: TUMO, Workshop, Armenia, Feb 2024
Admind, Private Talk, 2023
Area23, Private Art Direction Talk, 2022
RUFA - Workshop, Roma, Italy, 2020
Cinanima, Espinho, Portugal, 2019
OFFF Tel Aviv, Israel, 2019
OFFF Barcelona, Spain, 2019
BSM Animation Festival, Spain, 2018
NonStopBarcelona, Spain, 2016
Behance, Torino, Italy, 2015
Future Designers, Guatemala, 2015
OFFF Barcelona, Spain, 2013
PlugAndPlay, Porto, Portugal, 2013
OFFF Barcelona, Spain, 2012
Selected C, Bilbao, Spain, 2012
Thype Conference, Torino, Italy, 2011
Cinema Jove, Spain, 2017
Annecy Festival, France, 2017
Animac Lleida, Spain, 2017
Annecy Festival, France, 2015
National Geographic Online 2019
A de Animación 2018
Art Director Club Europe
Japan Media Art
Short of the Week
It’s Nice That
8 Vimeo Staff Pick
Laus Awards, 4 silver
D&AD Wooden Pencil
BassAwards, 1 Copper
Anima Mundi, Multi, Best animation
Inspirational Festival, 1 Copper
CIFF, Royal Reel Award
El Ojo, 1 Silver
Cdec, 1 Silver
FIAP, 1 Silver
Some Official Selections:
Locarno Film Festival 76, Pardi Di Domani Selection, 2023
Annecy Film Festival, Offical Selection 2015 & 2017
Sydney Film Festival
Reykjavik International Film Festival
Budapest Design Film Festival
Brooklyn Film Festival